WhatsApp tests a new function in Brazil: a business directory

In previous notes (1) (2), we expanded on how the Facebook subsidiary entered the digital payments market. Despite the fact that the Central Bank of the aforementioned country suspended payments made through the application, it would not be free to assume that for the executives and engineers of WhatsApp Brazil continues to be a fertile ground in which to test their innovations. And this time, WhatsApp Business is no exception.

Thus, as reported ReutersFor the first time, the application is testing the new feature of including a directory that allows searching for businesses. In this way, what Facebook seeks is to promote electronic commerce in its services, limiting itself this time to the state of São Paulo. This was confirmed by the vice president of business messaging, Matt Idema: “This can become the first thing that people start a commercial approach on WhatsApp ".

This test would include thousands of businesses in the food, retail and local service categories across the various districts of the city. Likewise, Idema commented that the idea of ​​including ads in the future has not been ruled out, which would go on to equal its peers: Facebook and Instagram. In this regard, a good reason to argue the existence of a lawsuit would be that there are about a million advertisers who use a button of Contact WhatsApp on the other two platforms.

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Elijah Casanova
Last year law student at the Universidad del Pacífico. With an interest in blockchain technology, business and administrative law.

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