In recent days, an advertising boycott against Facebook has been gaining strength, with the support of large companies such as Verizon, Unilever, Honda and Coca-Cola, reported CNBC. Various analysts estimate that in the coming days or weeks it will continue to gain strength and that other companies will continue to join it.
The boycott stemmed from the #StopHateForProfit campaign, which sought to pause ad spending on Facebook to pressure the company to scale up its efforts against hate speech and disinformation. The organizations noted that they are asking the platform to monitor it more rigorously, taking actions that include creating a separate moderation conduit.
On Friday, Facebook CEO Mark Zuckerberg announced that the company will change its hate speech ban policies in its ads; however, he avoided mentioning boycotts or campaign pronouncements against his company.