WOW Legal Experience is a Legal Design agency aimed at optimizing the complex legal ecosystem made up of different analog and digital components that are often designed thinking of an end user who is knowledgeable about the law, when in reality, most of the time, the end user and about Those who affect the consequences of the design of the components of the legal system are ordinary people who do not handle such complexities. Remember that Legal Design is a mentality that involves research to imagine how the system could work better, specifically, preventing or solving legal problems. The results of this analysis are manifested in tangible actions, always aligned with access to justice (A2J) and an easier law. Legal Design involves several disciplines, obviously highlighting design and Law.
As an agency, what we do is apply diverse methodologies, technology and the different disciplines that involve the user experience to create and co-create WOW (memorable) experiences for those who interact with the products and services with which we work. We become "partners" of the business, helping to improve and simplify it. We do this by working with our clients to understand their goals, visions, and ideas and transform them into design concepts that are memorable and effective, as well as creating a desire-level emotional response for consumers.
At WOW Legal Experience we believe that the basis of any change in mentality and transformation is self-discovery and why the change is necessary, for this reason we have worked on different training projects with various teams, both legal and entrepreneurial and IT seeking to identify improvement opportunities to develop better products and services for its customers, both internal and external. We make a diagnosis supported by data and meetings with the teams to see the current situation, and based on this, we propose points for improvement, design and redesign. This includes document improvement (not just contracts), process improvements and redesign, with a focus on user experience and application of available technologies.
We have worked with organizations such as Clifford Chance (workshops for the IT team), the Society of Law and Technology (courses in Legal Design and Service Design), the Observatory of Lawyers of Argentina, the Universidad Católica San Pablo of Peru, and the Presidency of Council of Ministers, also from Peru. We are currently with the College of Notaries of Peru and with a court. On the other hand, our team teaches classes at universities, writes or collaborates in different publications in well-known publishers and media such as Thompson Reuters, Legal Business World, among others. Finally, we participate as juries and participants in different hackathons worldwide.
Behind WOW are Luis Urbina, IT engineer and MBA, with a lot of knowledge of the sector, its pains, as well as its challenges, and Karol valencia, a lawyer and potential designer, who provide the knowledge of the sector and the hybrid design profile. Both are on a mission to create WOW experiences within the legal ecosystem.