The marketing strategies of the virtual currency exchange houses or exchanges, increasingly aim to reach a broader and more diverse audience that is not necessarily familiar deeply with blockchain technology. In line with this, as reported CoinDesk, the Hong Kong exchange Crypto.com will host the final of the Italian soccer cup, a match between Juventus and Atlanta.
This is the first official collaboration between a soccer league and a cryptocurrency platform, it was announced today in official media. As additional information, to commemorate this final, a series of limited edition non-fungible tokens will be launched that represent the trophy, highlights of the match, among others.
Soccer remains one of the sports with the most reach and capitalization in the market, so it could be said that it is a matter of time before the strategies that seek to generate new experiences, this time in Italy, bear fruit for these companies.