En a previous occasion, we reported on the legal actions taken by some states in the United States against the technology company that exploits immeasurable amounts of data to benefit its operations: Google. Following this line, according to Reuters, another group of states is preparing an antitrust lawsuit against Google, which would likely precede the previously announced lawsuit led by the state of Texas.
This group of states is made up of: Colorado, Iowa, Nebraska, New York, North Carolina, Tennessee and Utah. This is known as the Colorado / Nebraska group. By the way, they have stated that they plan to incorporate the federal government into the case as a consortium. On the other hand, Google has categorically denied that it is engaging in an anti-competitive practice through its search engine, highlighting that its products are dominant and have the preference.
Two people connected to the lawsuit have said that the Colorado / Nebraska group plans to file its lawsuit in mid-December. Just over a year ago, Texas - leading a group of fifty state attorneys - announced the investigation to Google, exactly in September 2019. Now, Texas leads a group focused on the technology behind online advertising while the group of Nebraska has a more general approach.