Goodbye tickets! Disney Orlando to implement facial recognition technology

The goal is to reduce the chances of contact between theme park visitors and park staff. In this way, they will first have a testing phase in which they will link the image of a person's face with the identification number of their entry ticket.

All this within the framework of actions to reduce the possibilities of contagion of the coronavirus and with it, increase the guarantees to keep its parks in operation.

When will these tests be done? From March 23 to April 23 of this year, and will be done with those visitors who want to participate in these tests. They will have special entry lines, and they will be required to remove all accessories that could hide their face (glasses, hats, etc.), except, of course, their mask.

Place? Magic Kingdom theme park at Walt Disney World Orlando, noted ABC.

Clearly, this technology involves the collection of biometric data whose uses must be expressly indicated prior to its collection. Likewise, its treatment must strictly correspond to what is reported, and it should only be used for the range of time that the owner of the personal data was informed (in this case, the theme park visitors). Finally, the security measures taken for the storage of this personal data are vital, since they could be the target of data hijacking attacks or "ransomware" (very popular these days) or other cybersecurity risks.

Fortunately, Disney reported that it has implemented technical, administrative and physical security measures that will guarantee the security of this new information that they will collect. Likewise, they indicated that the storage period will be 30 days, after this period, the images will be discarded from their databases.

It should be noted that this technology is commonly used by police or government entities for the control and surveillance of the population (with all the risks that this implies), especially in contexts as extreme as the one in which the coronavirus pandemic has placed us. Precisely, thanks to it, many people have been in favor of this technology that allows surveillance and contact tracing, to reduce the chances of contagion.

It is interesting that now, private parties are interested in betting on this technology that allows “contactless experiences”, but which, I insist, must be handled with extreme care.

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Marilú Lazo
Lawyer from the Pontificia Universidad Católica del Perú (PUCP). Director of The Crypto Legal Blog, she has experience in corporate advice, consumer protection, as well as in matters of personal data protection and new technologies.

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